{"id":15507,"date":"2024-07-26T08:00:54","date_gmt":"2024-07-26T06:00:54","guid":{"rendered":"https:\/\/www.geopostcodes.com\/en-GB\/?p=15507"},"modified":"2026-04-01T07:01:01","modified_gmt":"2026-04-01T07:01:01","slug":"how-eventim-improved-targeting-with-geocoded-postal-data","status":"publish","type":"post","link":"https:\/\/www.geopostcodes.com\/en-GB\/blog\/how-eventim-improved-targeting-with-geocoded-postal-data\/","title":{"rendered":"How Eventim improved targeting with geocoded postal data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15507\" class=\"elementor elementor-15507\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb43bac e-flex e-con-boxed e-con e-parent\" data-id=\"eb43bac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e521c2 e-transform elementor-widget elementor-widget-shortcode\" data-id=\"0e521c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;calc(20px + 50%)&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"cta \" target=\"_self\" href=\"https:\/\/eu1.hubs.ly\/H0qX57g0\" type=\"button\"><span class=\"cta-text\">Read the Case Study<\/span><\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0595c5d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0595c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-021756c e-con-full e-flex e-con e-child\" data-id=\"021756c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-763159d e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"763159d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2358425 elementor-widget elementor-widget-heading\" data-id=\"2358425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">USE CASES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4886e90 elementor-widget elementor-widget-text-editor\" data-id=\"4886e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ad targeting<\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18e8e4 elementor-widget elementor-widget-text-editor\" data-id=\"a18e8e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Distance calculation<\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5616ff8 elementor-widget elementor-widget-heading\" data-id=\"5616ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PRODUCTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caae0b6 elementor-widget elementor-widget-text-editor\" data-id=\"caae0b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #01295f;\"><a style=\"color: #01295f;\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/postal-zip-code-database\/\">Postal database<\/a><\/span><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6518203 elementor-widget elementor-widget-text-editor\" data-id=\"6518203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #01295f;\"><a style=\"color: #01295f;\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/international-geocoding\/\">Geocoordinates<\/a><\/span><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f455816 e-con-full e-flex e-con e-child\" data-id=\"f455816\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50e7edf elementor-widget elementor-widget-heading\" data-id=\"50e7edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEY BENEFITS OF LEVERAGING GEOPOSTCODES DATA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427d488 elementor-widget elementor-widget-text-editor\" data-id=\"427d488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calculate the distance between customers and event venues on a global basis<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize personalized recommendations onsite and in push communication based on travel distance<br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve insights into customer behavior<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa615be elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa615be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3452a858 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3452a858\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12a2b29e\" data-id=\"12a2b29e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e7cb61 elementor-widget elementor-widget-heading\" data-id=\"0e7cb61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Improve customer insight and deliver more relevant targeting<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bd7c6 elementor-widget elementor-widget-heading\" data-id=\"e2bd7c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OVERVIEW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c43a6f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9c43a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">CTS EVENTIM is the number one provider of ticketing services in Europe and number two i<\/span><span style=\"font-weight: 400;\">n the world. <\/span><span style=\"font-weight: 400;\">Over 300 million tickets per year are marketed using the company\u2019s systems \u2013 through physical box offices and mobile\/online portals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Pollstar\u2019s global rankings for 2023, the EVENTIM Group is the second-biggest promoter in the wo<\/span><span style=\"font-weight: 400;\">rld. <\/span><\/p>\n<p>We talked to Dr. Timo, Head of Customer Analytics &amp; Campaign Management at Eventim, to understand how GeoPostcodes helps optimize their marketing campaigns.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b2c915 elementor-widget elementor-widget-heading\" data-id=\"0b2c915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd95b24 e-flex e-con-boxed e-con e-child\" data-id=\"dd95b24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f739dd e-con-full e-flex e-con e-child\" data-id=\"5f739dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18f5133 elementor-widget elementor-widget-image\" data-id=\"18f5133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"482\" height=\"523\" src=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/05\/GeoPostcodes-Timo-Schulze-Eventim-Profile-photo.webp\" class=\"attachment-full size-full wp-image-15815\" alt=\"GeoPostcodes_TImo Schulze\" srcset=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/05\/GeoPostcodes-Timo-Schulze-Eventim-Profile-photo.webp 482w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/05\/GeoPostcodes-Timo-Schulze-Eventim-Profile-photo-276x300.webp 276w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be796df elementor-widget elementor-widget-heading\" data-id=\"be796df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Dr. Timo Schulze<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95a969 elementor-widget elementor-widget-heading\" data-id=\"e95a969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Head of Customer Analytics &amp; Campaign Management<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c4480 elementor-widget elementor-widget-image\" data-id=\"54c4480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"402\" height=\"120\" src=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/05\/GeoPostcodes-Logo-Eventim.webp\" class=\"attachment-large size-large wp-image-15814\" alt=\"GeoPostcodes - Logo Eventim\" srcset=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/05\/GeoPostcodes-Logo-Eventim.webp 402w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/05\/GeoPostcodes-Logo-Eventim-300x90.webp 300w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a66aba3 e-con-full e-flex e-con e-child\" data-id=\"a66aba3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7349ad0 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"7349ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"55\" height=\"39\" src=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/05\/Quote.webp\" class=\"attachment-large size-large wp-image-21152\" alt=\"GeoPostcodes - Quote icon\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8dba7 elementor-widget elementor-widget-heading\" data-id=\"ec8dba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u201cAs the number one ticketing provider in Europe and number two in the world we need to scale our activities over many countries and therefore we really appreciate that GeoPostcodes provides comprehensive data for all relevant countries out of one data source.\u201d<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a77b09a elementor-widget elementor-widget-heading\" data-id=\"a77b09a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SOLUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d70d77 elementor-widget elementor-widget-heading\" data-id=\"6d70d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How did GeoPostcodes\u2019 geocoordinates help your case?\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaaa042 elementor-widget elementor-widget-text-editor\" data-id=\"aaaa042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>TIMO<\/strong>: \u201cGeoPostcodes has helped us enrich our internal data with accurate coordinates for postal code matching on a global basis. We can now calculate distances between the customer\u2019s home address and different event venues. This distance is a major input needed to calculate the relevance of a specific event for each customer and helps optimize marketing activities and spending.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25968f6 elementor-widget elementor-widget-heading\" data-id=\"25968f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Can you highlight one thing you valued the most during your experience with GeoPostcodes?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b5707 elementor-widget elementor-widget-text-editor\" data-id=\"25b5707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>TIMO<\/strong>: &#8220;As the number one ticketing provider in Europe and number two in the world we need to scale our activities over many countries and therefore we really appreciate that GeoPostcodes provides comprehensive data for all relevant countries out of one data source.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e1926 elementor-widget elementor-widget-heading\" data-id=\"c0e1926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What would you say to someone in your position who is considering GeoPostcodes?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9318b elementor-widget elementor-widget-text-editor\" data-id=\"4d9318b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>TIMO<\/strong>: &#8220;If you&#8217;re considering GeoPostcodes, I would recommend it for its reliable and accurate geographical data covering a wide range of countries.&#8221;<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bccc012 elementor-widget elementor-widget-heading\" data-id=\"bccc012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7996249 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7996249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The use of GeoPostcodes\u2019 coordinates helped Eventim enrich their targeting and the quality of personalized recommendations, which contributed to more effective marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, the data provides actionable insights into customer behavior including the geographical distribution of their buyers and traveling distances, helping to execute tour planning based on geographical fan distribution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discover how our data can help scale your ad targeting and market research efforts. <a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/public.geopostcodes.com\/portal-signup\" rel=\"noopener noreferrer\" data-token-index=\"0\"><span class=\"link-annotation-unknown-block-id--696232472\">Browse our databases for free<\/span><\/a><span class=\"notion-enable-hover\" data-token-index=\"1\">\u00a0or\u00a0<\/span><a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/pricing\" rel=\"noopener noreferrer\" data-token-index=\"2\"><span class=\"link-annotation-unknown-block-id-718652133\">request a quote here<\/span><\/a><span class=\"notion-enable-hover\" data-token-index=\"3\">.<\/span><!-- notionvc: dcab25e5-b4de-4f3c-a3e1-1d1623fce4d5 --><\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-fd61e2b e-flex e-con-boxed e-con e-parent\" data-id=\"fd61e2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ac7b1 elementor-widget elementor-widget-heading\" data-id=\"b8ac7b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Products featured in this case \u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-c406c37 e-con-full e-flex e-con e-child\" data-id=\"c406c37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/postal-zip-code-database\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8937b1 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c8937b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-1024x576.webp\" class=\"attachment-large size-large wp-image-39499\" alt=\"\" srcset=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-1024x576.webp 1024w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-300x169.webp 300w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-768x432.webp 768w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-1536x864.webp 1536w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540510b elementor-widget elementor-widget-heading\" data-id=\"540510b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Postcode database\u200b<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b749f65 elementor-widget elementor-widget-heading\" data-id=\"b749f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"> Global data set containing all administrative divisions, cities and Postcodes for 247 countries.\u200b<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1290cfe elementor-widget elementor-widget-heading\" data-id=\"1290cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Explore the database \u2192<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8e6584 e-flex e-con-boxed e-con e-parent\" data-id=\"c8e6584\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-40940ab e-con-full e-flex e-con e-child\" data-id=\"40940ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4adc9 elementor-widget__width-inherit ignore elementor-widget elementor-widget-heading\" data-id=\"7d4adc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Related posts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4da0175 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"4da0175\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;2735&quot;,&quot;columns&quot;:1,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-loop-nothing-found-message\">\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72e96ff e-flex e-con-boxed e-con e-parent\" data-id=\"72e96ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13541c9 elementor-widget elementor-widget-spacer\" data-id=\"13541c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77d7cda e-flex e-con-boxed e-con e-parent\" data-id=\"77d7cda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how the number one provider of ticketing services Eventim optimized their marketing campaigns with GeoPostcodes&#8217; accurate coordinates.<\/p>\n","protected":false},"author":27,"featured_media":15568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-15507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories"],"acf":[],"yoast_head":"<!-- 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content=\"https:\/\/www.geopostcodes.com\/en-GB\/blog\/how-eventim-improved-targeting-with-geocoded-postal-data\/\" \/>\n<meta property=\"og:site_name\" content=\"GeoPostcodes\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-26T06:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T07:01:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geopostcodes.com\/wp-content\/uploads\/2024\/05\/GeoPostcodes-Eventim-Customer-Story-Thumbnail-3.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"803\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Angela Yang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Eventim Customer Story\" \/>\n<meta name=\"twitter:description\" content=\"Learn how the number one provider of ticketing services Eventim optimized 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