{"id":25873,"date":"2024-12-11T18:29:16","date_gmt":"2024-12-11T16:29:16","guid":{"rendered":"https:\/\/www.geopostcodes.com\/en-GB\/?p=25873"},"modified":"2026-04-01T07:01:01","modified_gmt":"2026-04-01T07:01:01","slug":"how-bark-increased-revenue-and-improved-its-user-sign-up-process-with-accurate-coordinates","status":"publish","type":"post","link":"https:\/\/www.geopostcodes.com\/en-GB\/blog\/how-bark-increased-revenue-and-improved-its-user-sign-up-process-with-accurate-coordinates\/","title":{"rendered":"How Bark increased revenue and improved its user sign-up process with accurate coordinates"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25873\" class=\"elementor elementor-25873\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb43bac e-flex e-con-boxed e-con e-parent\" data-id=\"eb43bac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51ead35 e-transform elementor-widget elementor-widget-shortcode\" data-id=\"51ead35\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;calc(20px + 50%)&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"cta \" target=\"_self\" href=\"https:\/\/eu1.hubs.ly\/H0qX4K60\" type=\"button\"><span class=\"cta-text\">Read the Case Study<\/span><\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0595c5d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0595c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-021756c e-con-full e-flex e-con e-child\" data-id=\"021756c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-763159d e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"763159d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2358425 elementor-widget elementor-widget-heading\" data-id=\"2358425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">USE CASES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4886e90 elementor-widget elementor-widget-text-editor\" data-id=\"4886e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #01295f;\">Address validation<\/span><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18e8e4 elementor-widget elementor-widget-text-editor\" data-id=\"a18e8e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #01295f;\"><a style=\"color: #01295f;\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/address-autocomplete\/\">Address capture<\/a><\/span><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5616ff8 elementor-widget elementor-widget-heading\" data-id=\"5616ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PRODUCTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caae0b6 elementor-widget elementor-widget-text-editor\" data-id=\"caae0b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #01295f;\"><a style=\"color: #01295f;\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/postal-zip-code-database\/\">Postal database<\/a><\/span><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6518203 elementor-widget elementor-widget-text-editor\" data-id=\"6518203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #01295f;\"><a style=\"color: #01295f;\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/international-geocoding\/\">Geocoordinates<\/a><\/span><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f455816 e-con-full e-flex e-con e-child\" data-id=\"f455816\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50e7edf elementor-widget elementor-widget-heading\" data-id=\"50e7edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEY BENEFITS OF LEVERAGING GEOPOSTCODES DATA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427d488 elementor-widget elementor-widget-text-editor\" data-id=\"427d488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase their revenue and streamline their operations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect users to the professionals they need within their postcode of choice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve the customer experience on their website by reducing friction in the sign-up process<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa615be elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa615be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-510bad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"510bad8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f64a745\" data-id=\"f64a745\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1193664 e-flex e-con-boxed e-con e-parent\" data-id=\"1193664\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c94b59 e-con-full e-flex e-con e-child\" data-id=\"5c94b59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5a2a33 elementor-widget elementor-widget-heading\" data-id=\"d5a2a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OVERVIEW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c13d5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"27c13d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bark is a revolutionary online platform connecting buyers with sellers for local services. It offers a fast and free way to hire professionals in over 1,500 categories, revolutionizing the way services are bought online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We talked to Kate Kilby, Senior Product Manager at Bark, about how GeoPostcodes has helped his team improve the user experience of their customers.<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a77acf elementor-widget elementor-widget-image\" data-id=\"8a77acf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"239\" src=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/12\/GeoPostcodes-Bark-website-png.avif\" class=\"attachment-large size-large wp-image-25874\" alt=\"GeoPostcodes - Bark website\" srcset=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/12\/GeoPostcodes-Bark-website-png.avif 512w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/12\/GeoPostcodes-Bark-website-300x140.avif 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Bark's search feature based on GeoPostcodes' postal data<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c2033 elementor-widget elementor-widget-heading\" data-id=\"30c2033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d54010 elementor-widget elementor-widget-heading\" data-id=\"9d54010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What made you rethink your need for an external database?\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b965d5f elementor-widget elementor-widget-text-editor\" data-id=\"b965d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>KATE<\/strong>: We reconsidered our need for an external database after identifying a significant issue with outdated postcode information in our existing system. This issue was causing friction in the signup processes for both buyers and sellers, leading to failed signups and transactions. The potential impact on our revenue prompted us to seek a more reliable solution to ensure accurate location data across our markets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e3c6d elementor-widget elementor-widget-heading\" data-id=\"12e3c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Regarding Google API, why didn\u2019t you implement their solution in all countries?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32a5a3 elementor-widget elementor-widget-text-editor\" data-id=\"a32a5a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>KATE<\/strong>: The decision not to use the Google Places API across all countries was primarily driven by cost considerations. While effective, the pricing model of the Google API could lead to substantial expenses, especially in larger markets. We needed a more predictable and scalable solution, which is why we opted for GeoPostcodes, offering fixed pricing that aligns better with our growth plans.<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9826421 elementor-widget elementor-widget-heading\" data-id=\"9826421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SOLUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7adfc elementor-widget elementor-widget-heading\" data-id=\"ad7adfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How are you using the provided geocoordinates in your current use case?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad09216 elementor-widget elementor-widget-text-editor\" data-id=\"ad09216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>KATE<\/strong>: We utilize the provided geocoordinates to enhance the accuracy of our location data, ensuring that our database is up-to-date. This helps to minimize issues in the signup and transaction processes, thereby improving the overall experience for our users.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9628979 elementor-widget elementor-widget-heading\" data-id=\"9628979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How would you say our Postal database has helped your team?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bead68 elementor-widget elementor-widget-text-editor\" data-id=\"7bead68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>KATE<\/strong>: The Postal database from GeoPost<\/span><span style=\"font-weight: 400;\">c<\/span><span style=\"font-weight: 400;\">odes has been crucial in resolving issues related to postcode data. By providing accurate and timely location information, it has reduced instances of failed signups and transactions, contributing positively to our overall user experience and business outcomes.<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-046a65c e-con-full e-flex e-con e-child\" data-id=\"046a65c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4d6df06 e-con-full e-flex e-con e-child\" data-id=\"4d6df06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b51a7df elementor-widget elementor-widget-image\" data-id=\"b51a7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/12\/GeoPostcodes-Kate-Kilby-Bark.webp\" class=\"attachment-full size-full wp-image-25895\" alt=\"\" srcset=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/12\/GeoPostcodes-Kate-Kilby-Bark.webp 800w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/12\/GeoPostcodes-Kate-Kilby-Bark-300x300.webp 300w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/12\/GeoPostcodes-Kate-Kilby-Bark-150x150.webp 150w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/12\/GeoPostcodes-Kate-Kilby-Bark-768x768.webp 768w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/12\/elementor\/thumbs\/GeoPostcodes-Kate-Kilby-Bark-rjx61o3l0u54u3dutij1xicpke5uodu3hzos6ytf4u.webp 131w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9da82cc elementor-widget elementor-widget-heading\" data-id=\"9da82cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Kate Kilby<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a19822 elementor-widget elementor-widget-heading\" data-id=\"3a19822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Product Manager<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f88197 elementor-widget elementor-widget-image\" data-id=\"1f88197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"665\" height=\"200\" src=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/07\/GeoPostcodes-Bark-Logo.webp\" class=\"attachment-large size-large wp-image-25894\" alt=\"GeoPostcodes - Bark Logo\" srcset=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/07\/GeoPostcodes-Bark-Logo.webp 665w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/07\/GeoPostcodes-Bark-Logo-300x90.webp 300w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-affa4f1 e-con-full e-flex e-con e-child\" data-id=\"affa4f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b738c elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"d2b738c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"55\" height=\"39\" src=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2024\/05\/Quote.webp\" class=\"attachment-large size-large wp-image-21152\" alt=\"GeoPostcodes - Quote icon\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24af0eb elementor-widget elementor-widget-heading\" data-id=\"24af0eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"The tailored and cost-effective solutions provided by GeoPostcodes\nhave improved the accuracy of our location data and reduced friction in\nthe sign-up process, providing enhanced user experience for buyers and\nsellers.\u201d<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700c1f0 elementor-widget elementor-widget-heading\" data-id=\"700c1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What has been the best part of working with the GeoPostcodes team?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b43ab96 elementor-widget elementor-widget-text-editor\" data-id=\"b43ab96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>KATE<\/strong>: The most beneficial aspect of working with the GeoPostcodes team has been their ability to provide customized data solutions that fit our specific needs. Their collaborative approach and the cost-effectiveness of their service have made them an excellent partner in addressing our location data challenges.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ae8da elementor-widget elementor-widget-heading\" data-id=\"31ae8da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What would you say to someone in your position who\u2019s considering subscribing to GeoPostcodes?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d55013 elementor-widget elementor-widget-text-editor\" data-id=\"6d55013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>KATE<\/strong>: Our decision to partner with GeoPost<\/span><span style=\"font-weight: 400;\">c<\/span><span style=\"font-weight: 400;\">odes has proven to be a strategic move that addresses critical issues related to outdated postcode data in our system. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This collaboration has been instrumental in helping us mitigate revenue losses and streamline our operations across multiple markets.<\/span><\/p>\n<p>A highlight was the GeoPostcodes team\u2019s ability to provide customized data solutions that fit Bark\u2019s specific needs.<\/p>\n<p><span style=\"font-weight: 400;\">The GeoPost<\/span><span style=\"font-weight: 400;\">c<\/span><span style=\"font-weight: 400;\">odes team&#8217;s ability to deliver bespoke solutions and their commitment to our needs has made them a valuable partner in our ongoing efforts to optimize our data infrastructure.<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5264983 elementor-widget elementor-widget-heading\" data-id=\"5264983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf209e elementor-widget elementor-widget-text-editor\" data-id=\"cdf209e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Partnering with GeoPostcodes has been a game-changer for Bark, enabling them to provide a <strong>seamless and reliable service experience for users worldwide<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By integrating accurate and up-to-date postal data, Bark has <strong>significantly reduced signup and transaction friction<\/strong>, enhancing overall user satisfaction. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This collaboration not only solved critical issues but also set a new standard for operational efficiency in the industry, proving that the right data partner can drive substantial business growth and customer trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discover how GeoPostcodes can help you improve your website&#8217;s user experience. <a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/public.geopostcodes.com\/portal-signup\" rel=\"noopener noreferrer\" data-token-index=\"0\"><span class=\"link-annotation-unknown-block-id--696232472\">Browse our databases for free<\/span><\/a><span class=\"notion-enable-hover\" data-token-index=\"1\">\u00a0or\u00a0<\/span><a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/pricing\" rel=\"noopener noreferrer\" data-token-index=\"2\"><span class=\"link-annotation-unknown-block-id-718652133\">request a quote here<\/span><\/a><span class=\"notion-enable-hover\" data-token-index=\"3\">.<\/span><!-- notionvc: dcab25e5-b4de-4f3c-a3e1-1d1623fce4d5 --><\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-fd61e2b e-flex e-con-boxed e-con e-parent\" data-id=\"fd61e2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ac7b1 elementor-widget elementor-widget-heading\" data-id=\"b8ac7b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Products featured in this case \u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-c406c37 e-con-full e-flex e-con e-child\" data-id=\"c406c37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/postal-zip-code-database\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8937b1 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c8937b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-1024x576.webp\" class=\"attachment-large size-large wp-image-39499\" alt=\"\" srcset=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-1024x576.webp 1024w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-300x169.webp 300w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-768x432.webp 768w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-1536x864.webp 1536w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540510b elementor-widget elementor-widget-heading\" data-id=\"540510b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Postcode database\u200b<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b749f65 elementor-widget elementor-widget-heading\" data-id=\"b749f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"> Global data set containing all administrative divisions, cities and Postcodes for 247 countries.\u200b<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1290cfe elementor-widget elementor-widget-heading\" data-id=\"1290cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Explore the database \u2192<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72e96ff e-flex e-con-boxed e-con e-parent\" data-id=\"72e96ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13541c9 elementor-widget elementor-widget-spacer\" data-id=\"13541c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how this revolutionary online platform connecting buyers with sellers for local services improved the user experience of their customers with GeoPostcodes&#8217; postal data.<\/p>\n","protected":false},"author":27,"featured_media":25875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-25873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How did Bark improve its user sign-up with accurate coordinates?<\/title>\n<meta name=\"description\" content=\"Discover how an innovative online platform enhanced its customer experience with GeoPostcodes&#039; postal data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/blog\/how-bark-increased-revenue-and-improved-its-user-sign-up-process-with-accurate-coordinates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bark Customer Story\" \/>\n<meta property=\"og:description\" content=\"Learn how this revolutionary online platform connecting buyers with sellers for local services improved its user sign-up process with accurate 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