{"id":39350,"date":"2025-10-14T11:40:01","date_gmt":"2025-10-14T09:40:01","guid":{"rendered":"https:\/\/www.geopostcodes.com\/en-GB\/?p=39350"},"modified":"2026-04-01T07:01:01","modified_gmt":"2026-04-01T07:01:01","slug":"how-geopostcodes-helps-brizo-spot-undeserved-markets-before-the-competition","status":"publish","type":"post","link":"https:\/\/www.geopostcodes.com\/en-GB\/blog\/how-geopostcodes-helps-brizo-spot-undeserved-markets-before-the-competition\/","title":{"rendered":"How Brizo spots underserved markets before the competition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39350\" class=\"elementor elementor-39350\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dee0302 e-flex e-con-boxed e-con e-parent\" data-id=\"dee0302\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02c9590 e-transform elementor-widget elementor-widget-shortcode\" data-id=\"02c9590\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;custom&quot;,&quot;size&quot;:&quot;calc(20px + 50%)&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"cta \" target=\"_self\" href=\"https:\/\/eu1.hubs.ly\/H0qX5720\" type=\"button\"><span class=\"cta-text\">Read the Case Study<\/span><\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3147983 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3147983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8a88ef e-con-full e-flex e-con e-child\" data-id=\"f8a88ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16b279e e-con-full e-flex e-con e-child\" data-id=\"16b279e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-287da61 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"287da61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-924e1d5 elementor-widget elementor-widget-heading\" data-id=\"924e1d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">USE CASES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c28872f elementor-widget elementor-widget-text-editor\" data-id=\"c28872f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Market analysis<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd1ac1d elementor-widget elementor-widget-text-editor\" data-id=\"bd1ac1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Territory mapping<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2674a elementor-widget elementor-widget-heading\" data-id=\"ca2674a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PRODUCTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb738eb elementor-widget elementor-widget-text-editor\" data-id=\"cb738eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #01295f;\"><a style=\"color: #01295f;\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/postal-zip-code-database\/\">Postal database<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2c119 elementor-widget elementor-widget-text-editor\" data-id=\"cc2c119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.geopostcodes.com\/en-GB\/population-by-zip-code\/\"><span style=\"color: #01295f;\">Population data<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b220e3 elementor-widget elementor-widget-text-editor\" data-id=\"2b220e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>City data<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce67559 e-con-full e-flex e-con e-child\" data-id=\"ce67559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19af0a3 elementor-widget elementor-widget-heading\" data-id=\"19af0a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEY BENEFITS OF LEVERAGING GEOPOSTCODES DATA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8db42f elementor-widget elementor-widget-text-editor\" data-id=\"a8db42f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Reduced market analysis time and costs by 25%,<\/strong> enabling faster economic viability assessments across global markets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Spot check <\/strong>establishment density measures <strong>against real population data<\/strong> for market analysis<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Streamline postal code-to-city mapping<\/strong> with primary localities data<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402017e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"402017e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef06f23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef06f23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6269122\" data-id=\"6269122\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b572a4 elementor-widget elementor-widget-heading\" data-id=\"1b572a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OVERVIEW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-873ba3a elementor-widget elementor-widget-text-editor\" data-id=\"873ba3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brizo by Datassential equips foodservice leaders with trusted intelligence to act decisively and drive growth. Their market intelligence platform delivers rich, frequently updated data on over 2 million foodservice establishments across six countries, covering detailed operator attributes like menu items, technology adoption, cuisine type, and business details.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a4e40 elementor-widget elementor-widget-text-editor\" data-id=\"78a4e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Backed by Datassential\u2019s industry-leading expertise since their acquisition in May 2025, Brizo supports F&amp;B manufacturers, distributors, and restaurant tech providers with sales prospecting, territory planning, marketing targeting, data enrichment, and competitive research.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5d188 elementor-widget elementor-widget-text-editor\" data-id=\"7b5d188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We spoke with Kousha Mazloumi, <\/span><span style=\"font-weight: 400;\">Director of Data Science<\/span><span style=\"font-weight: 400;\">, to understand how GeoPostcodes&#8217; population and postal data help them <strong>analyze restaurant industry trends and assess economic viability across different markets.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f231d0 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"6f231d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/Brizo_Homepage-image2-scaled-1-1024x576.webp\" class=\"attachment-large size-large wp-image-39504\" alt=\"\" srcset=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/Brizo_Homepage-image2-scaled-1-1024x576.webp 1024w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/Brizo_Homepage-image2-scaled-1-300x169.webp 300w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/Brizo_Homepage-image2-scaled-1-768x432.webp 768w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/Brizo_Homepage-image2-scaled-1-1536x864.webp 1536w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/Brizo_Homepage-image2-scaled-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9adae elementor-widget elementor-widget-heading\" data-id=\"2c9adae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dca536 elementor-widget elementor-widget-heading\" data-id=\"0dca536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Can you explain how Brizo analyzes restaurant industry trends?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e84e0 elementor-widget elementor-widget-text-editor\" data-id=\"f4e84e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>KOUSHA:<\/b> Our platform covers over 2 million foodservice establishments, and the data is refreshed every 30 days. We know when a restaurant opens or closes in an area.<\/p><p>This gives us a good view of what&#8217;s happening at any moment in a specific state or city, which regions are seeing an increased establishment count, and which ones are on the way down.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296dcc0 elementor-widget elementor-widget-heading\" data-id=\"296dcc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What challenges did you face when analyzing this data?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677bf9c elementor-widget elementor-widget-text-editor\" data-id=\"677bf9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>KOUSHA:<\/b> That data is sometimes slanted by seasonality noise. For example, at the end of summer, you might have a lot of businesses closing down for the rest of the season, and vice versa with winter-focused operators.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-006653d elementor-widget elementor-widget-text-editor\" data-id=\"006653d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In other cases, areas have so few businesses that it becomes difficult to draw any meaningful conclusions. For example, if you have four restaurants located in a postal code, and one of them closes, that&#8217;s 25% down.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310f724 elementor-widget elementor-widget-text-editor\" data-id=\"310f724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alarm bells would then go off, stating that the postal code is destructive for business. In reality, looking at the larger context, this is just a very small postal code; thus, the loss is not that bad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3726fd9 elementor-widget elementor-widget-heading\" data-id=\"3726fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What was your approach to mapping postal codes to cities before GeoPostcodes?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0696bcd elementor-widget elementor-widget-text-editor\" data-id=\"0696bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>KOUSHA:<\/b> To map each postal code to a city, we would measure <strong>the portion of the city that falls into each postal code.<\/strong> Then we would assign the postal code to the bigger portion. This was obviously difficult to keep track of.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7ae0e elementor-widget elementor-widget-heading\" data-id=\"ed7ae0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SOLUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a41df8f elementor-widget elementor-widget-heading\" data-id=\"a41df8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How did GeoPostcodes data help you link cities to postal codes?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff35a4a elementor-widget elementor-widget-text-editor\" data-id=\"ff35a4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>KOUSHA:<\/b> This Primary cities file is very useful in that aspect. Postal codes are sometimes linked to several cities. The dataset helps to clarify the relationship between them to make decisions across countries more easily.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb54f0a elementor-widget elementor-widget-text-editor\" data-id=\"bb54f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The concept of the <strong>city<\/strong> will receive <strong>different names<\/strong> or belong to different hierarchical levels <strong>depending on the country. <\/strong>And then you also have the problem when a postal code is split between two different cities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9518b elementor-widget elementor-widget-text-editor\" data-id=\"6c9518b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When we switched to GeoPostcodes, it was convenient to have access to the Primary cities database because it was aligned with our customers&#8217; expectations, <strong>saving us computation time.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d58307e elementor-widget elementor-widget-heading\" data-id=\"d58307e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does GeoPostcodes' population data help address these challenges?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17ed7f5 elementor-widget elementor-widget-text-editor\" data-id=\"17ed7f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>KOUSHA:<\/b> Adding <strong>GeoPostcodes population data<\/strong> becomes a <strong>proxy to justify longer-term changes.<\/strong> For example, this month, a specific postal code is doing well on openings vs. closings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5982a15 elementor-widget elementor-widget-text-editor\" data-id=\"5982a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the other hand, the population data shows that over the next X years, the population will drop. Now we know we can downgrade the postal code in terms of economic viability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4257d86 elementor-widget elementor-widget-heading\" data-id=\"4257d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you use the data for site selection?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e1596f elementor-widget elementor-widget-text-editor\" data-id=\"3e1596f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>KOUSHA:<\/b> We spot check our customers\u2019 establishment presence per area with real population data. For example, if a chain would like to open a new restaurant in X city, we can calculate the differential between the establishment density and the population density to understand if that area is underserved or overserved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7e5c3 elementor-widget elementor-widget-text-editor\" data-id=\"8d7e5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Doing so, we may find out the area has a low population density but a high establishment density. Based on this information, our customers may decide not to open the new restaurant here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d638d5c elementor-widget elementor-widget-heading\" data-id=\"d638d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Can you explain how you estimate economic viability?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d1212 elementor-widget elementor-widget-text-editor\" data-id=\"d0d1212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>KOUSHA:<\/b> We estimate economic viability using revenue growth over time as a proxy. So, the assumption is that if, on average, the residents of the town spend $12 on eating out and the population increases by 10%, then there&#8217;s an extra revenue increase.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0653dc elementor-widget elementor-widget-heading\" data-id=\"b0653dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What has been your experience working with the GeoPostcodes team?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2d328 elementor-widget elementor-widget-text-editor\" data-id=\"2c2d328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>KOUSHA:<\/b> The main highlight was having all the data in one place and getting access to the Data Explorer, a tool to navigate and download the data easily. Thanks to working with GeoPostcodes, <strong>we reduced the time and cost of data analysis by 25%<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df27d1 elementor-widget elementor-widget-text-editor\" data-id=\"4df27d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In my experience working with the team at GeoPostcodes, I found that they were always very willing to listen to my concerns and come back with proposed solutions. It was nice to get someone to help me make the best use of the data. Every person I have interacted with is very friendly and positive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-defebe2 elementor-widget elementor-widget-heading\" data-id=\"defebe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa8769 elementor-widget elementor-widget-text-editor\" data-id=\"0fa8769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By integrating GeoPostcodes&#8217; population and postal data, Brizo by Datassential has transformed how they analyze restaurant industry trends and help industry-leading foodservice companies assess their largest market opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24f89bf elementor-widget elementor-widget-text-editor\" data-id=\"24f89bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The combination of Brizo\u2019s restaurant opening\/closing data with GeoPostcodes\u2019 population trends provides a <strong>comprehensive view of economic viability,<\/strong> helping clients make informed decisions about the restaurant landscape and market expansion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-719eef8 elementor-widget elementor-widget-text-editor\" data-id=\"719eef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With access to <strong>standardized postal codes and primary cities data<\/strong> across the US, Canada, UK, New Zealand, and Australia, Brizo can deliver more accurate insights while reducing computation time and complexity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6151835 elementor-widget elementor-widget-text-editor\" data-id=\"6151835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For a company operating in the fast-paced foodservice industry, having reliable population data is essential for spotting genuine market trends versus seasonal noise and identifying underserved or oversaturated markets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca167d elementor-widget elementor-widget-text-editor\" data-id=\"fca167d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Discover how GeoPostcodes can support your market analysis and business intelligence needs. <a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/public.geopostcodes.com\/portal-signup\" rel=\"noopener noreferrer\" data-token-index=\"0\"><span class=\"link-annotation-unknown-block-id--696232472\">Browse our databases for free<\/span><\/a><span class=\"notion-enable-hover\" data-token-index=\"1\">\u00a0or\u00a0<\/span><a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/pricing\" rel=\"noopener noreferrer\" data-token-index=\"2\"><span class=\"link-annotation-unknown-block-id-718652133\">request a quote here<\/span><\/a><span class=\"notion-enable-hover\" data-token-index=\"3\">.<\/span><!-- notionvc: dcab25e5-b4de-4f3c-a3e1-1d1623fce4d5 --><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e6322ce e-flex e-con-boxed e-con e-parent\" data-id=\"e6322ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c2efcb e-con-full e-flex e-con e-child\" data-id=\"9c2efcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-f16b84d e-con-full e-flex e-con e-child\" data-id=\"f16b84d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/population-by-zip-code\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c96002 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2c96002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-los-angeles-population-1024x645.webp\" class=\"attachment-large size-large wp-image-39496\" alt=\"\" srcset=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-los-angeles-population-1024x645.webp 1024w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-los-angeles-population-300x189.webp 300w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-los-angeles-population-768x484.webp 768w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-los-angeles-population-1536x968.webp 1536w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-los-angeles-population-2048x1291.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b864ed elementor-widget elementor-widget-heading\" data-id=\"5b864ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Population database<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac243c6 elementor-widget elementor-widget-heading\" data-id=\"ac243c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Global population estimates at postcode and administrative level covering a span of 55 years: past, present, and future.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77de330 elementor-widget elementor-widget-heading\" data-id=\"77de330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Explore the database \u2192<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-65f492b e-con-full e-flex e-con e-child\" data-id=\"65f492b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/postal-zip-code-database\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ffdb52 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2ffdb52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-1024x576.webp\" class=\"attachment-large size-large wp-image-39499\" alt=\"\" srcset=\"https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-1024x576.webp 1024w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-300x169.webp 300w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-768x432.webp 768w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-1536x864.webp 1536w, https:\/\/www.geopostcodes.com\/en-GB\/wp-content\/uploads\/2025\/10\/gpc-zip-samples-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9434b0 elementor-widget elementor-widget-heading\" data-id=\"c9434b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Postcode database\u200b<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb3901 elementor-widget elementor-widget-heading\" data-id=\"ebb3901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"> Global data set containing all administrative divisions, cities and postcodes for 247 countries.\u200b<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae407b1 elementor-widget elementor-widget-heading\" data-id=\"ae407b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Explore the database \u2192<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df7bc98 elementor-widget elementor-widget-heading\" data-id=\"df7bc98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Products featured in this case <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how GeoPostcodes helps Brizo spot undeserved markets before the 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This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Brizo spots underserved markets before the competition<\/title>\n<meta name=\"description\" content=\"Learn how GeoPostcodes helps Brizo spot undeserved markets before the competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geopostcodes.com\/en-GB\/blog\/how-geopostcodes-helps-brizo-spot-undeserved-markets-before-the-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brizo spots underserved markets before the competition\" \/>\n<meta property=\"og:description\" content=\"Learn how GeoPostcodes helps Brizo spot undeserved markets before the competition.\" \/>\n<meta property=\"og:url\" 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